while being quarantined in her apartment for basically a year, Bec caught a creative bug. it started after weeks of messing around with procreate and learning how to use adobe illustrator, helping her find solace in creating unique designs and learning digital art.

what started as a fun project to keep her from losing her mind turned into EddieLane, a shop that turned into more than she could ever dream. lots has changed in the world and her personal life since first opening in 2021. but, one thing remains the same. her love of pop culture bringing people together and creating designs that people are excited to wear everyday.

here you can find apparel and accessories to feed your inner fan girl, a sense of community, and lots of love. these products are inspired by things that she loves, and she hopes you'll love them too.